Your website must have a strategy, whether it's the promotion of a product or service, the generation of sales leads, customer service, e-commerce, or all of the above. This strategy should carry through each page of your website, providing ease of use for your existing client base and clearly promoting what you do to prospective customers.
A coherent website design, however, is only half the battle. Your website also needs to have a prominent presence on search engines like Google and be found by the right kind of user to generate qualified leads and revenue. We offer website promotion services through a combination of online advertising management and the optimization of your website's pages.
Search engine optimization (SEO) involves creating and updating your website's pages to increase its visibility in the "organic" or "free" listings of search engines. Let's face it, we all would love to have to have top placement when users enter search terms most relevant to our business. However, despite what some SEO company's may preach, there is no magic bullet when it comes to building a prominent organic search presence.
All of our services, from website design to development and maintenance, are performed with reference to SEO in an effort to maximize both search engine visibility and the user-friendliness of your website's pages. SEO techniques will vary depending on the nature of your business and the short and long term goals you set for your website's performance. We are here to work with you on an individual basis to promote your website and improve its natural visibility. In many cases, making small updates to the content on your site regularly will increase your natural rankings a great deal.
A crucial component of website promotion is pay per click (PPC) advertising.
We manage PPC campaigns like Google Adwords for clients seeking to drive more traffic to their websites in a targeted manner, coordinating the key aspects of your search advertising campaigns like the selection of keywords, phrasing of your text ads, and the placement of your bids.
Whether your website's goal is to convert direct sales or generate leads, our primary focus in PPC management is to drive quality traffic to your website in the most cost effective manner possible.